The Founder
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Marcel Senderikhin
Founder, Senderikhin
I build systems that make businesses run better - starting from the numbers, staying close to the people who use them, and leaving behind something that lasts.
Where I’ve worked & learned
The companies, schools and communities I’ve worked with, studied at and represented.
Along the way
Start from the numbers. Build only what earns its place.
My background is in business and finance, and it shapes how Senderikhin works: measure first, build only what pays, and leave behind something the team can run without us.
Experience
2026 - present
Founder
Senderikhin
Turning the AI operations model built in Sydney into a repeatable framework for small businesses without in-house technical staff.
May - Jul 2026
Business Operations & AI Intern
Brooklyn Boy Bagels · Sydney, Australia
- Built and deployed an internal AI operations assistant across two café sites serving 20+ staff - instant access to recipes, allergens, stock, POS and equipment procedures.
- Authored 15+ operational handbooks, replacing knowledge previously held only by senior staff.
- Standardised opening, closing and maintenance routines into SOPs adopted at both sites, shortening onboarding.
- Analysed year-on-year sales, labour cost and credits, recommending pricing and labour adjustments to protect margin.
Sep - Nov 2025
Team Captain & Analyst
Bloomberg Global Trading Challenge · London, UK
- Led a 5-person team managing a $1M simulated global portfolio - 14th of 2,800+ teams worldwide, 3rd in Europe.
- 17% return ahead of the Bloomberg World Index; 1st in Germany and 1st at ESCP.
Education
2025 - 2028
BSc in Management
ESCP Business School · London · Turin · Paris
Dean’s List; merit-based scholarship.
Leadership
Sep - Dec 2025
President
ESCP Blue Bridge Student Society (Blue Factory Network) · London, UK
Led a 30+ member entrepreneurship society across ESCP’s European campuses, running founder-focused events with alumni, mentors and partner universities.
May 2025 - present
Member, Political Working Group
Makkabi Deutschland Jugend · Germany
- Research and draft 20+ official position papers and public statements on policy issues affecting the organisation.
- Direct the social media and LinkedIn strategy for an audience of 2,400+, growing reach and inbound interest.
- Coordinate events, workshops and interviews that connect political education with stakeholders.
Aug 2023 - present
Certified Speaker
Meet a Jew - Central Council of Jews in Germany · Germany
Delivered 20+ facilitated sessions to 500+ participants in schools and public institutions, after certification in ethics, history and civil courage.
Jun 2022 - Aug 2023
President, Berlin Chapter
BBYO - Jewish Youth Association · Berlin, Germany
Directed a 50+ member chapter and delivered 10+ leadership and community events a year within a global organisation.
Programmes
Aug 2025
Summer School - Entrepreneurship & Innovation
St. Gallen Institute of Management in Asia · Singapore
Intensive programme with SGI-HSG and NTU faculty, including workshops at UBS, Porsche, Dell and others.
Mar 2024
Student Delegate
UNIS-UN Conference · New York City, USA
Selected as 1 of 15 delegates from 300 applicants to lead floor discussion on global governance.
Certificates
04
2026Foundry & AIP Builder Foundations
Palantir Technologies
2026Inside LVMH - Operations & Supply Chain; Retail & Client Experience
LVMH
2025Generative AI in Business and Studies
ESCP Business School
2025Bloomberg Finance Fundamentals
Bloomberg
Languages
Russian
First mother tongue
NativeGerman
Second mother tongue
NativeEnglish
Cambridge C1 Advanced, 2023
C1, working towards C2French
DELF B1, 2023
B1, working towards B2Italian
ESCP - A1 passed in year one, A2 in year two
A1, working towards A2Spanish
High school
A1Chinese
One semester at ESCP
working towards A1
Tools
- Claude Code
- LLM workflow design
- Obsidian
- Bloomberg Terminal
- Excel
- TradingView
- Microsoft Office
- Google Workspace
- Canva